LOS ANGELES — Justin Bieber surprised fans Friday by releasing a surprise album, hours after he spent the day posting to social media teasing the project. 

"Swag," his seventh studio album, includes collaborations with Gunna, Sexyy Red and Cash Cobain. 

Billboards teasing the surprise album had been popping up around the world on Thursday, the first in Iceland, while others started going up in Los Angeles and New York's Times Square. 

It is Bieber's first album since 2021’s “Justice” and his first since becoming a father last year.

“Inspired by his devotion as a husband and father, this new era of music has fueled a deeper perspective and more reflective sound, resulting in some of his most personal music yet,” Def Jam Recordings said of the 21-track album.

In one of many Instagram posts made by Bieber Thursday, the "Swag" track list  was displayed on an electronic billboard along with black and white photos of Bieber and others.  

In the short video, the billboard, atop a black and white photo of Bieber holding a baby over his head, read: "ALL I CAN TAKE, DAISIES, YUKON, HO BABY, THINGS YOU DO, BUTTERFLIES, WAY IT IS, FIRST PLACE, SOULFUL, WALKING AWAY, GLORY VOICE MEMO, DEVOTION, DADZ LOVE, THERAPY SESSION, SWEET SPOT, 405, SWAG, ZUMA HOUSE, TOO LONG, FORGIVENESS." 

The 21-track album is Bieber's most jam packed non-deluxe album to date.

Kid Laroi posted to his Instagram story encouraging people to listen to the album writing, "if you don't listen to this album when it drops, we can't be friends. Sorry, I don't make the rules" over a black album cover with "SWAG" written above a parental advisory, explicit content warning on the corner.

Cole Bennett, an American music video director and record executive, posted the same image to his story, writing "It's almost here. Best (Bieber) album yet. I have no works, I really don't. Actually, I do, but there's too many."

In August 2024, Bieber and his wife, the model Hailey Bieber (nee Baldwin), announced the birth of their first child, Jack Blues Bieber.

The Associated Press contributed to this report.